The Vince Vaughn comedy Couples Retreat may have taken top honors at the weekend box office, but the real stories are a sturdy zomcom hold over and a certain little fright movie's record breaking success.
In the #2 spot, Zombieland is showing good legs with $15M, down just 39.4% from last weeks's opening, giving it a two week total of $47.80M against its $23.6M budget, unsurprisingly there is talk of a sequel.
Cloudy with a Chance of Meatballs, is also holding on well, with $12M in its fourth week, meaning it should cross the $100M mark sometime in the next few days, which will be a relief to Sony, as that's exactly what it cost to produce. In other animated news Toy Story/Toy Story 2 (3D) took an expected 38.6% tumble to the #4 spot with $7.67M ($22.67 total).
The week's big news however is that Paranormal Activity pulled in an impressive $7.06M on just 160 screens, breaking Platoon's weekend record for the most money earned on less than 200 sites ($3.7M on 174 screens, which to be fair would work out to about $7M when adjusted for inflation). With a $44,163 per screen average being far and way the highest of the week, it looks like Paramount's slow-roll strategy has paid off as the movie goes into wide release next weekend. Its total so far is $8.28M, is its safe to say that someone in Paramount's marketing department will be getting more that a subscription to the Jelly of the Month club this holiday season.
Surrogates is holding on perhaps a little better than expected with $4.11M for a total of $32.57M after three weeks, but Ricky Gervais' The Invention of Lying drops 52% with $3.37M in week two on poor word of mouth. Little else of note this week, but we look forward to Paranormal going wide next weekend against The Stepfather remake and Black Dynamite, along with the long-anticipated release of Spike Jonze and David Eggers' Where the Wild Things Are.
UPDATE: Final figures proved an underestimate in the total for Paranormal Activity, putting the film in the #4 spot, ahead of the Toy Story double bill, with $7.90M.
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