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Box Office 11/30/09: Moon Sinks, Carol Sings


An inauspicious opening for Viggo Mortensen in The Road, at this week's #10

The astonishing performance of The Twilight Saga: New Moon came to something of a halt over the Thanksgiving weekend, recording the largest dollar decline on record for a film in its second weekend. Of course, all things being equal it still won the holiday, with $42.90M for a 10 day total of $230.90M, becoming the most successful vampire film ever released.
Sports-themed heart-tugger The Blind Side added 30 theaters and $40.11M, for a 10 day total of $100.23M (not bad for an investment of $29M), while 2012 sank 33.2% after adding 36 theaters, bringing in $17.65M for a not too disastrous $138.45M in its third week of release. At #4, Travolta and Williams showed no new tricks and Old Dogs launched with $16.89M ($24.22M for the full five days), while A Christmas Carol dropped 565 theaters but increased by 28.4%, pulling in $15.75M for a total of $104.92M - it has a hold on the IMAX screens until December 18th when James Cameron's Avatar will no doubt leave all other films weeping in its wake.
At #6, Ninja Assassin opened with $13.31M ($21.19 in five days), followed by Planet 51, which held on well, down just 16.8% with $10.21M, but a running total of $28.48 is still a long way shy of its $70M budget. Precious: Based on the Novel "Push" by Sapphire, declined steeply with $7.08 at #8 and this week's big disappointment is Fantastic Mr Fox at #9, which added 2,029 theaters, but only managed to pull in $6.95M for a total of $10,024.
At #10, The Road debuted on 111 screens, but post-apocalyptic art-house didn't strike a holiday chord and it could only scare up $1.50M ($1.97M over five days), though it did have the highest per-screen average ($13,534) of films playing over 100 theaters.
Disney's return to old-school animation, The Princess and the Frog opened in two theaters and received the highest per screen rating, with $393,095, for a total of $786,190 and the #18 slot.
This coming weekend sees a dearth of genre releases, with heist thriller Armored, from Vacancy (and upcoming Predators) director Nimród Antal, Jim Sheridan's drama Brothers, Robert DeNiro family holiday film Everybody's Fine, Jason Reitman's eagerly awaited Up in the Air, and the final screenplay of Waitress writer Adrienne Shelley, Serious Moonlight. The sole genre release is horror 'comedy' Transylmania from National Lampoon's Hillenbrand brothers, which arrives just in time to appear on the year's Top 10 lists.
Keep an eye on the UK also, as The Descent: Part 2 opens against Paranormal Activity in its second week (it took £3.59M/$5.98M this weekend) and New Moon in its third (total so far of £20.32M/$33.80M).
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Born in the UK, a graphic designer and long-time film fanatic, Gareth has been working on his book: the Amazing Movie Show, for over 10 years.

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